Monday, 25 July 2011



Today is the launch of INOA Suprême in Israel. It is the  first anti-aging permanent hair color without the need for ammonia for 50% - 100% white hair. INOA Suprême is enriched with oil delivery system technology, which means optimised scalp comfort, ammonia-free, and odourless and therefore transforms the colouring experience. INOA Suprême is enriched with Densilum, for a thickening effect and a fuller look.

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