Monday, 24 January 2011

X-Tenso® Moisturist™

One of biggest concerns we face with straightening is that it damages the hair condition leaving hair looking dry, flat and lifeless! As well as the fact that a lot of the straightening services that are on offer are not suitable for highlighted or damaged hair. Last year we saw a increase in Brazilian Blow out treatments which help make dry hair look healthier, however the active ingredient Formaldehyde is highly poisonous. As usual L'Oréal Professionnel came to the rescue and launched X-tenso Moisturist, a breakthrough in hair straightening technology! The perfect combination of two worlds - Straightening & Treatment.

 X-tenso Moisturist features breakthrough technology called Nutri-Cationic  for intensive care & conditioning during straightening. This works by specifically targeting the weakened areas of the hair. Also emollients and softening agents boost the hair's condition and shine. This is how X-tenso Moisturist delivers the ultimate performance on both the degree of straightness and hair condition.
To help maintain the straightened hair for as long as possible L'Oreal professional has
created  X-tenso Moisturist Masque to incorporate in your regimen at home. It leaves straighten hair soft smooth and full of shine.

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